Fashion brand Forever 21 has unveiled its latest collection featuring Sanrio’s Hello Kitty, celebrating “50 years with everyone’s best friend.” This new release shared via Forever 21’s official X account, includes a diverse range of clothing and accessories such as camisoles, pajamas, jewellery, bodysuits, jackets, T-shirts, makeup, toys, bags, and vanity bags.
The collection, showcased in a new promotional video, offers a variety of styles inspired by ballet and pastel colours. Highlights include the “Hello Kitty Sweater-Knit Hot Shorts” and the “Kids Sequin Hello Kitty Top” for both girls and boys, incorporating Hello Kitty’s signature pink trademark.
In total, the Forever 21 x Hello Kitty & Friends collection features over 100 new items. While Hello Kitty is a focal point, the line also introduces new plush throw blankets featuring My Melody and Chococat, and Pompompurin—Sanrio’s most popular character of 2024—appears on graphic tees, pillows, and more. The collection caters to both children and women, with women’s sizes ranging from S to L and a variety of plus-sized options.
This release follows Forever 21’s summer collection from May, which was themed “It’s Giving Beach” and included swimwear, casual wear, and accessories. In addition to brands like Adidas, which recently launched new Hello Kitty sneakers for both kids and adults, Forever 21 continues to be a major partner with the beloved mascot. The retailer now offers over 500 Hello Kitty items on its website.
