Happy Socks, a well-known Swedish socks, underwear and swimwear label, has unveiled another store in New York, which is an effort on the part of the brand to expand further in USA.
The new store, located in Union Square, is being touted as the second largest store of the brand in USA.
Spread over an area of 753.5 square foot, the playful colour of the store perfectly complements the image of the fashion brand.
Add to it, the store includes some of the best collections of all of Happy Socks’ categories, much to the delight of fashion label’s loyalists.
Happy over the launch of brand’s fifth outlet in New York, Aleksander Milenkovic, Head of Retail, Happy Socks, said “We will use the space to create an inspiring store with parts of our new concept exhibiting the entire range.”
Aleksander added “Our expectations from this store are very high, and we hope it will be a great showcase for Happy Socks.”
Happy Socks today has 3 stores in Los Angeles and now with 5 in New York, it is completely focused on making deep inroads into the country.