Hanryu Holdings, the South Korean media tech company behind FANTOO, a popular social networking platform for global fandoms has joined forces with Ameridge Corp., the owner of Papaya, a well-known women’s clothing brand. This partnership will see FANTOO-branded merchandise hitting the shelves of at least 45 Papaya stores across the United States.
This collaboration marks a significant step towards connecting K-culture fans worldwide. Hanryu Holdings views it as an opportunity to engage directly with their US fanbase, while also diversifying their revenue sources. In an ambitious move, they plan to launch a FANTOO-branded clothing line in collaboration with Papaya by year-end, aiming to boost their sales. Internal projections suggest that this partnership alone could rake in over US $ 10 million in revenue by 2024.
Papaya’s primary customer base consists of women aged 15 to 29, while FANTOO boasts over 26 million users, primarily aged 20 to 39. By providing Papaya with FANTOO-branded clothing, Papaya gains new products to offer its customers through their brick-and-mortar stores. Simultaneously, FANTOO gains direct access to its target audience in the US., creating a win-win scenario that promises both reach and revenue.
