South Coast Plaza in Southern California is home to the freshly expanded boutique of Italian fashion company Gucci.
The new 17,500 square foot store offers double the floor space across two floors, replacing its previous site in the centre.
Clean lines and subdued tones, along with unique marble floors featuring geometric designs inspired by old historic structures, define the store’s interior design. Rich, soft textiles cover the walls, while ivory boiserie provides a dainty backdrop for the collections that are on show.
The boutique, which aims to create a homely atmosphere, has built-in displays that resemble walk-in closets in addition to velvet armchairs, couches and shaggy wool monochrome carpets from Gucci Décor. The boutique also features two distinct VIP lounges.
The store provides a trip through all of Gucci’s phases, with sections devoted to displaying everything from leather items to fragrances.
Customers are welcomed by a carefully chosen assortment of Men’s Ready-to-Wear, Shoes, Accessories, and the Valigeria travel line on the main floor. The upper level features handbags, fine jewellery, women’s ready-to-wear, shoes, and more, including exclusive collections for Gucci Kids and Gucci Décor. A bespoke, curved marble staircase leads to this level.
Notably, the store opens with the Women’s Spring/Summer 2024 and pre-Fall lines, alongside exclusive items available only at South Coast Plaza. Moreover, in celebration of the 20th anniversary of the Horsebit fine jewellery line, the boutique will present the global exclusive launch of the new collection this month.
