India’s illustrious multi-brand fashion and lifestyle retailer Good Earth recently announced the online launch of The Designer Series.
The Series will feature five independent luxury designer brands – Ezma, Raw Mango, Artisau, Anavila and Buna.
“Having been long-term retail partners at our stores, they understand and imbibe the same values of sustainable luxury, as we at Good Earth do,” Good Earth wrote on its official Facebook page.
“These brands share our passion for heritage textiles, the art of dressing and their collections have been specially curated for our customers,” it added.
The luxury apparel offerings under the new Series on the brand’s e-commerce store include cashmere shawls from Ezma, sarees from Sanjay Garg’s Raw Mango, womenswear from Simran Chaudhary’s label Artisau, linen garments from Anavila and ethereal designs from Buna.
Talking about designer Sanjay Garg’s collection, Good Earth shared on its Facebook page that the artist has given a modern makeover to the traditional textiles and folk stories in order to define a new Indian aesthetic.
While presenting Anavila, Good Earth underlined that the colour palette that has dominated the label’s collection is a blend of arresting yet elegant tones “inspired by the flowers and fruits of the season and featuring vibrant hand-block prints, sequins and motifs in Khatwa embroidery.”
