Fashion brand George’s owner, Asda, has bolstered its digital ambitions by appointing David Devany as Vice-President for e-commerce.
The value supermarket giant, whose George brand is currently thriving both online and in-store, sees Devany joining Asda’s digital leadership team to advance its long-term growth strategy.
Devany, who has been Group Chief Customer, Marketing, and Digital Officer at Iceland Foods since 2020, will bring over 25 years of experience in e-commerce, digital, and marketing to Asda. His start date has not yet been announced.
He will focus on expanding Asda’s presence in the competitive online market across all categories.
“As we continue to strengthen our senior leadership team, David’s extensive experience and proven track record in retail within the UK, Europe, and the USA will be invaluable,” said Asda’s co-owner Mohsin Issa. “David’s remit will cover the entirety of our e-commerce business, and his appointment will play an important role.”
