Nudea, the sustainable underwear brand, has launched in the US department store Nordstrom. This marks a significant expansion of its presence across North America.
The 4th of July is notable on both sides of the Atlantic, coinciding with the UK general election and Independence Day in the US. It’s also the day American consumers can start shopping Nudea’s various collections, including best-sellers like ‘Sleep’, ‘Seamless,’ and ‘Organic Cotton’. Nudea Founder and CEO Priya Downes stated, “We’re really excited to be expanding further in the US with our launch with Nordstrom this month.”
This expansion follows the release of Nudea’s new limited-edition ‘Form Seamless’ collection, which features a bralette and brief. The bralette offers light support, removable cups, and adjustable cross-back straps, making it ideal for yoga or all-day wear under any outfit.
