Gap-owned Athleta to open 5 new stores in Canada

In an effort to boost its retail expansion plans in Canada, popular athleisure brand Athleta is all set to open 5 new stores in Canada.

It all begins with the launch of a new store in Burlington, Ontario.

This new lifestyle store, spread over an area of 4,260 square foot, is the third store of the Gap-owned brand in the country.

Last year, Athleta had opened two stores in West Vancouver and Toronto in September and November, respectively.

And there are more coming up in the cities of Calgary, Edmonton and Vancouver, amongst others.

An elated Jenelle Sheridan, VP and GM, Athleta Canada, has said “As a certified B. Corporation, we are filling a need in the market for a sustainable, purpose-driven brand, and we can see how that connects back to our Canadian customer’s focus on health, wellness and active living.”

Ever since Athleta’s foray into Canada last year, its new customer acquisition goal has surpassed all expectations by more than 40 per cent in the first quarter of 2022.

Athleta, which was founded in 1998, comprises inclusive sizing in over 200 styles ranging from XXS-2X, in-store styling appointments, free alterations and wellness-focused community events.