US-based popular clothing and accessories retailer brand, Gap Inc., announced the appointment of Chris Blakeslee, an apparel retail industry expert as the new president and CEO of Gap’s in-house active brand Athleta.
Chris Blakeslee will serve his new role by driving strategic growth for the portfolio’s nearly $1.5 billion women’s active and lifestyle brand. His purpose is to follow through on the brand mission to “ignite a community of active, healthy, confident women and girls who empower each other to reach their true potential through the ‘Power of She’.”
Bob Martin, executive chairman and interim CEO at Gap Inc. commented, “A true brand champion, Chris is known for driving results in high-growth businesses through the blend of creativity and operational rigor,”
He further continued, “Chris is a strong, decisive leader and proven business driver across multiple industries, including active apparel and wellness – one of the fastest and most aspirational retail sectors – making him well suited to guide Athleta into long-term, sustainable growth rooted in delivering high-quality performance product and a rich omni shopping experience.”
Chris Blakeslee, the newly appointed president and CEO of Athleta said, “I’m thrilled to join the Gap Inc. team and to lead Athleta – a brand I’ve long admired. I see incredible runway for the brand to capitalise on its unique, purpose-led positioning and performance product innovation, leveraging its assets across marketing, stores, product and community to deliver consistent growth.”
