After enjoying success in the physical fashion retail market in India with 22 stores, French women-oriented fashion brand Promod has now launched its online retail operations as well.
Notably, the brand started off with its digital sales in the country via Myntra and the response was quite heartening. “We are now looking at offering over 2,000 styles in the coming year besides a twofold turnover – and this shows an enormous opportunity for us to launch our own online store here,” said Promod’s Global Managing Director Nadine Caux, explicating the rationale of rolling out the brand’s own online operations in India.
The e-store stocks the complete assortment of merchandise (apparel and accessories) that the fashion brand presently retails through its offline outlets across the country and that too, at the same prices, markedly.
Further, the online platform also offers ‘Click & Collect’ feature, enabling customers to purchase online and later collect their articles at the store of their preference, or even get them home-delivered. What’s more, the ‘E-reservation’ service is also on cards later this year.
Interestingly, Promod believes that adopting an omni-channel model will not only “enhance the consumer satisfaction” but will also “draw more loyalty” towards the brand.
Apropos its expansion plans, Promod had recently announced that it is targeting to reach 100 retail doors in India by 2025. And along with that, the brand is eyeing a four-fold rise in revenues, having already surpassed Rs. 100 crore-sale mark in the country.
Markedly, the envisaged expansion will constitute both shop-in-shops and standalone stores supplemented by e-commerce. Importantly, now tier-II and tier-III destinations across key markets, too, are gaining prominence on the brand’s expansion map.
Incepted in 1975 as a French family boutique, Promod, known for offering accessible fashion and its unpretentious natural styles, is retailed across 50 nations worldwide.
Bharat Tex Special Report 2026 
