With the opening of its first store in Mizoram, the fashion label Forever 21, a USA-based brand, licensed via Aditya Birla Fashion and Retail Ltd., in India, has expanded its presence in the country’s northernmost state.
The new Aizawl store, located in the state capital’s Haulinthanga Building, is built across 3,110 square feet of retail space and offers a range of winter apparel, fitted dresses, bodysuits, super crops, co-ords, jackets, accessories and footwear, etc.
Commenting on the launch, Mukesh Soni, Business Head of India for Forever 21 in a statement said, “We are thrilled to announce the opening of our first flagship Forever 21 stores in Mizoram. We have four stores in Northeast India and have received positive responses from customers.”
“Forever 21 brings the newest runway and catwalk trends from Los Angeles to young fashionistas at our signature ‘sweet pricing’. We take pride in offering the highest quality comfort clothing and look forward to making your experience enjoyable,” he added.
Forever 21 was founded in 1984 and now has over 550 locations in 27 countries. The company operates more than 20 retail outlets throughout India and also makes its products available on every major online marketplace.
