Ahead of the upcoming festive season and the much-awaited ‘Big Billion Days’, Flipkart announced the rollout of the new fashion season with the Autumn-Winter fashion collection on the platform.
The e-commerce giant has also partnered with over 100 influencers across fashion and lifestyle for its #NewForYou campaign to bolster the platform’s expansive Autumn-Winter fashion curation on social media.
“In preparation for the festive season and the Big Billion Days, we continue to strengthen our wide selection of styles and brands, and improve shopping experiences for our customers. As fashion consciousness gains momentum across the country, we continue to bridge the gap between metros and Tier-2 regions by enabling a seamless fashion shopping experience,” said Abhishek Maloo, Senior Director, Flipkart Fashion.
He further added, “ We also aim to amplify excitement through multiple technology innovations led by our #NewForYou campaign that will help scale fashion for the metro as well as Bharat customers.”
It is to be noted that Flipkart is also gearing up to provide a revamped shopping experience through several technology-led features for the upcoming festive season.
These initiatives build on customer insights and nuances in customer shopping across geographic and demographic parameters.
Some of these features include image search to simplify and narrow down the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloging to enable customers to get dynamic information about the products such as fit, fabric, etc.
