Walmart-owned Flipkart is planning to launch a standalone app for its quick commerce vertical Flipkart Minutes, to strengthen its position in India’s fast-growing delivery market.
Flipkart currently offers Minutes as a tab within its main app. Spinning it out into a standalone product would mark a shift towards a more focused, high-frequency experience for grocery and essentials delivery.
The company is adopting a strategy similar to its competitor Swiggy Instamart, which started a separate app for its Instamart quick delivery service in January 2025.
Flipkart introduced Flipkart Minutes in September 2024 and has since scaled operations rapidly. The company operated around 750–800 dark stores as of March and is adding nearly 100 new locations each month, with plans to reach 1,200 stores by June, 2026.
The expansion is expected to bring Flipkart in line with major rivals such as Zepto and Instamart, with plans to extend its presence to around 250 cities by mid-2026.
India’s quick commerce market is projected to see strong growth, with a Redseer report estimating it could reach a US$40 billion opportunity by 2030.
The development comes after Amazon India announced an investment of Rs 2,800 crore (around US $300 million) to expand its quick commerce offering, Amazon Now. Reliance Industries-backed JioMart is also scaling up its presence in the segment, expanding operations across over 1,200 cities with a network of more than 3,100 stores.
Meanwhile, Blinkit has raised Rs 450 crore (around US $50 million) from parent Eternal Limited to expand its quick commerce operations and strengthen its dark store network.
Similarly, Zepto also plans to raise around Rs 11,000 crore (US $1.16 billion) through an IPO in 2026 targeting an estimated valuation of US $7–US $8 billion.
In related news, Flipkart has rolled out a fresh set of leadership promotions. Kunal Gupta, who currently leads the Minutes and Grocery businesses, has been elevated to Senior Vice President.
