Actress Samantha Ruth Prabhu’s fashion brand Saaki has partnered with POP, a fintech firm, to allow users of the POPcoins app to purchase the brand’s promotional products at value prices.
With this effort, Saaki is seeking to reach a larger pool of women customers. In the upcoming months, Saaki intends to introduce numerous additional products exclusively on the POP app as part of the collaboration.
POP’s Errangi Bhargav, founder and chief executive officer, said the goal of the platform is to make it the go-to app for contemporary Indian customers, while Saaki epitomises an exciting new approach to women’s clothing that is built around empowering, edgy, and uncomplicated designs. He noted that through Samantha’s vision for Saaki, they aim to extend their reach to a larger base of Indian women.
In her words, Prabhu, the co-founder of Saaki, said the brand is not merely a fashion concern but a statement piece intending to empower women to feel confident, fierce, and invincible. She stated the company’s target is to record 300 per cent growth in business in the next two to three years.
Saaki is a contemporary fashion brand founded in 2020 by businesswoman Sushruthi Krishna alongside Samantha Ruth Prabhu.
