India-based fast fashion retailer, Zink London has recently launched its exclusive e-commerce marketplace to enhance the business and expand its reach across the country. The new e-commerce platform; zinklondon.in will house the fashion label’s latest and exclusive range along with its autumn/winter lines.
Reportedly, the brand provides five new styles every week to offer its customers variety and uniqueness. Malini Singhal, Co-Founder, Zink London spoke to the media on the development and said that the retailer is thrilled to launch its e-commerce marketplace for the brand, which will help the shoppers to access all of the brand’s fresh and exclusive fast fashion merchandises.
Notably, the six-year old company, Zink London at present runs 3 exclusive business outlets (EBOs) and is available in 75 cities across the country having over 320 shop in shops, such as in Central and Shoppers Stop.
Prior to the launch of its own e-commerce platform, the fashion retailer used to offer its products through country’s leading e-retailers such as Amazon, Jabong, Myntra, Snapdeal, and Flipkart.
Additionally, the home-grown retailer has announced its plans to launch 30-40 EBOs in the coming three years in a bid to enhance its physical presence.
Vivek Goyal, Co-Founder, Zink London also interacted with the media and was quoted as saying, “Designed with the user experience in mind, the website is curated with the help of latest technology available, so that it is compatible with current browsers and today’s mobile devices. This e-commerce website will give a huge online acceleration on which we were focussing for a long time.”
