The United States-based department retail chain Nordstrom Inc. will deploy a unique strategy to increase its market share. The retailer will reportedly provide extended size options across multiple brands on its online platform and retail stores to enhance their consumers’ shopping experience and better address ‘fit’ issues.
The company will be expanding sizing options on 100 brands in 30 of its stores by providing sizes of more 0’s, 2’s, 14’s, 16’s and 18’s. Last year, Nordstrom launched this initiative at its Westfield, Century City location on denim brands like Topshop, Rag & Bone and Madewell. The response was overwhelming which propelled the retailer to bring back the plan on a larger scale.
Initially, the plan was to expand the initiative to 15 of its stores across 60 brands by Spring 2018 but the company is delighted to have exceeded the pre-planned numbers.
Notably, the latest expansion marks the inclusion of big apparel brands like Nike, Adidas, Beyond Yoga, Mother, Rebecca Taylor, etc.
With the move, the fashion company is trying to eliminate the size gaps/woes in the industry.
Nordstrom keeps trying innovative concepts to woo customers. Last year, it came up with ‘Nordstrom Local’, a store that does not stock any merchandise rather offers styling services to the customers. Also, the customers can pick/return products bought online.
Currently, Nordstrom operates in 40 US states with around 370 stores and its own e-marketplace.
