Founder of the mega-successful and renowned fashion blog WeWoreWhat and Moe, Danielle Bernstein is launching an exclusive collection with Macy’s.
Danielle is not new to creating collections; she has her line which sells by the name of her handle, WeWoreWhat.
The capsule collection will be available online and at Macy’s stores starting 5 March.
The renowned fashion influencer’s awaited collection for Macy’s is inspired by pieces she loves to wear every day and will feature edgy mix and match suiting in feminine silhouettes, dreamy puff sleeves and romantic florals with delicate prints and lots of colours.
Durand Guion, Vice President, Macy’s Fashion Office, asserted, “We are thrilled to bring Danielle’s exceptional taste level and must-have seasonal looks to the Macy’s fashion consumer.”
The fashion brand will offer, in less than US $ 100, elevated basics with ready-to-wear pieces, plus sizes ranging from 00-24. There will be four deliveries throughout the year offering seasonal must haves for every woman.
While talking to Cosmo, Danielle maintained that she is introducing a line that she will have full ownership of and that there will be no ‘X’ in the collection.
Danielle will launch her namesake label for Macy’s at public meet which will be open to all and this will be followed by panel discussion at the Macy’s NYC flagship store at Herald Square, on 5 March from 6:00 to 8:00 PM.
Danielle, who is 27, boasts of around 2.3 million followers on her blog WeWoreWhat, which includes the likes of Bella Hadid, Arianna Grande and Vanessa Hudgens.