Fabletics, an American active lifestyle brand, has announced the appointment of Thomas Fröhlke as the new vice president wholesale for Europe.
Previously, Thomas Fröhlke worked as the head of sales for four years at the British footwear retailer Hunter Boots. He has successfully expanded the territory of the brand and is also credited for increasing sales revenue through new key strategic partners according to sources. With an experience of over 14 years in the industry, he has also served in other prominent retailing companies like Canada Goose and Ralph Lauren.
In Fabletics he will be heading for the newly created role from October 2023 with an aim to build up the brand’s B2B department from its European headquarters in Berlin.
In a press release, Mark Ralea general manager, Europe of Fabletics stated, “We are pleased to bring Thomas Fröhlke, an experienced manager, on board who, with his extensive experience, can bring the Fabletics brand to life for even more customers in collaborations with outstanding retail destinations in European cities.”
