Blue Vanilla, the London-based womenswear label, has signed a deal with Ideal World – the home shopping channel – to sell its wide range of collections via TV and social media platforms.
The brand has started selling some pieces from its Spring/Summer 2022 collection on the channel’s Friday fashion show.
The models and the presenter of the show will be seen wearing the collection, whose retail prices range from £16 to £40.
While taking forward the brand’s undying mission of Never get bored of new, Daniel Baker, Head of e-commerce, Blue Vanilla, said “Our UK-based design team aims to deliver the most on trend pieces, helping customers create their own style.”
Daniel added that it’s not just about buying fashion, but also making it unique, personal and true.
The British womenswear label was founded in 2014, and it ships to 150 countries from its e-commerce site. It is known for its high quality dresses and affordable prices.
