In the most recent installment in its series of designer partnerships, H&M is has announced a partnership with up-and-coming brand Rokh. Admired for its avant-garde takes on closet mainstays created under the meticulous supervision of Korean designer Rok Hwang, Rokh is in demand for her deftly adjustable designs that are filled with unconventional elegance. The collection, which includes menswear, womenswear, and accessories, will be on sale on April 18, 2024, in a few chosen stores and online at hm.com.
The Rokh H&M collection highlights Rokh’s versatile hallmarks, such as dresses with detachable hems and double-layered trench coats, together with pieces that compliment the figure, including humorous office-inspired purses and statement jewellery.
“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now. We’re proud to present a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we can’t wait to see how our customers wear them,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.
“Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M,” says Rok Hwang, creative director at Rokh.
Bharat Tex Special Report 2026 
