Dan Cohen and Ilan Amar, co-founders of Eleven paris, redefined the Parisian label’s business model in 2020, focusing on e-tail and monobrand stores, and reached new milestones in 2023.
“We’re very happy we have focused the business and are no longer working through the wholesale channel. We’re doing very well, both online and with our stores. Last year, we improved profitability by 25 per cent,” said Amar, who did not however provide details about the label’s financial results. Two years ago, Eleven Paris generated a revenue of over € 4 million.
Since then, it has expanded its mono-brand store network, opening both directly owned and franchised stores. Eleven Paris also opened in Cannes and Montpellier last year, adding to the half dozen stores it was already operating in France. Several new openings have been approved for 2024, in Deauville, Le Touquet and Vincennes, in the eastern suburbs of Paris. Amar hinted that an opening in Marseilles is likely to be finalised this year. In 2023, Eleven Paris re-introduced teenage products in its stores, and this year it is planning to relaunch the Little Eleven Paris childrenswear line.
Cohen and Amar have decided to take direct control of the business in the USA, where the label has been distributed for some time via a licensed partner in the multi-brand channel. The plan is to then deploy the same business model introduced in France. A strategy aimed at harmonizing the way Eleven Paris does business globally, adopting a common range and putting the label in direct touch with its US customers.
Eleven Paris is a Parisian brand known on the international scene since 2003 for its heightened creativity & ultra-contemporary style.
Bharat Tex Special Report 2026 
