Earthy Tweens, known for its sustainable clothing, has joined with Myntra to increase its online presence nationwide.
Through this collboration, Earthy Tweens will catalog its collections in kidswear, baby wear, and womenswear on Myntra under Baesd, their private label.
Nishant Kumar, CEO of Earthy Tweens, remarked, “Our association with Myntra marks an thrilling milestone in our journey to give sustainable fashion to a broader audience. Our philosophy focuses on combining style with sustainability, and via Myntra, we strive to reach more customers who prioritize ethical and eco-friendly clothing options.”
Ruchi Sahay, CEO of Earthy Tweens, shared, “We take delight in offering fashion that not only appears good but also promotes to a greener, more sustainable future. With our introduction on Myntra, we foresee providing skin-friendly clothes and creating a positive impact on the environment.”
Set up in 2022, Earthy Tweens, based in Gurugram, places itself as an environmentally conscious clothing brand that uses eco-friendly materials such as organic cotton, fabric, wood, and rubber for its products.
