BlackCurve, the e-commerce pricing startup, has secured £ 750,000 in new funding from investors, including Nauta Capital and ACF Investors, bringing the total raised to £ 3.7 million.
BlackCurve’s platform offers retailers the ability to set up rules that automatically adjust prices in real-time based on competitor behaviour. This allows retailers to respond to changes in the market quickly and effectively, maximising their revenue and profits.
The investors believe BlackCurve offers a pricing solution for online retailers looking for a competitive advantage in an increasingly competitive marketplace.
Philip Huthwaite, BlackCurve Founder, says: “In a world where retailers are competing against Amazon and their army of data scientists, we are effectively bringing Amazon-style pricing capabilities to the small and medium-sized market. Our technology does the hard maths, so a human can make the ultimate assessment on price, rather than a black box. Additionally, he added that the new funding will help them to expand in their core online markets and double down on their product-led approach.
The company’s recent launch on the Shopify app store has opened up new opportunities for growth, and the additional funding will help it take advantage of these opportunities.
