London-based luxury fashion styling game DREST partners with Copenhagen Fashion Week (CPHFW) with the aim to reach a wider audience allowing them to explore and interact with the sustainability-focused event.
As a part of this collaboration, DREST will include interesting playing options like Daily Style and Brand Focused challenges.
In the daily style challenge, the player can style their avatars for different occasions to attend CPHFW, whereas in the brand focused challenge will allow the players to dress their avatars in the products of brands showing as part of CPHFW like Ganni, Remain and Stine Goya among others.
Lucy Yeomans, Founder & Co-Chair DREST stated, “CPHFW is a great fit for DREST as it’s fun, playful, energetic but with a sustainability message at its core- values we wholeheartedly share. I cannot wait to see how everyone styles their avatars using our selection of Nordic brands.”
Cecilie Thorsmark, CEO CPHFW said, “I am excited about the prospects and potential that partnering with DREST will offer, as it will open us into new territory. We are proud to be the first partner for DREST of a collaboration of this kind and look forward to exploring how we can build more bridges between the digital and gaming world and Copenhagen Fashion Week.”
