Sportswear giant Nike has taken a strong stand against the racism cases in the United States.
The brand released a powerful advertisement asking the audience to ‘not to pretend that there’s not a problem in America’ in the light of the recent protests that occurred across the nation following the death of George Floyd in Minnesota.
George Floyd, an African American, died in Minnesota after a white officer pressed a knee into his neck for nearly 9 minutes while taking him into custody, even as three other officers stood by. The incident was caught on camera and has caused an outrage in the United States.
The ad is created by Wieden + Kennedy Portland and urges people to take a stance against racism, through statements in white on a black background. It said, “For once, Don’t Do It. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”
Furthermore, Nike’s rival brand adidas retweeted the video saying, “Together is how we move forward. Together is how we make change.”
This is not the time that Nike has launched a campaign around social issues in the US. In 2018 as well, the brand had released an advertising campaign against racism.
Nike also used social media to request the customers to stay indoors during the pandemic.