In anticipation of the 14th February release of Marvel Studios’ “Captain America: Brave New World,” Disney Consumer Products India has teamed up with 22 top Indian brands in a variety of sectors to create a range of themed items.
Clothing, accessories, footwear, household goods, deodorant, and more are available from well-known companies including Axor, Bata, Being Human, The Souled Store, Bewakoof, and Welspun, among others.
Captain America’s iconic images and themes are featured on T-shirts, polos, shirts, denim jackets, and jeans in the Being Human collection.
Bewakoof has introduced graphic tees and large hoodies, while Souled Store offers T-shirts, sneakers and a backpack.
Priya Nijhara, Director of Disney Consumer Products India, commented that Marvel’s popularity has surged significantly over the past decade, transforming from a fanbase into a global pop culture phenomenon. She highlighted that Captain America’s bravery and resilience resonate with people worldwide, and the diverse collaborations reflect fans’ desire to incorporate the franchise into their everyday lives.
