Womenswear brand Deme by Gabriella has teamed up with global e-commerce platform Cult Mia to introduce its party wear to an international audience. The global launch features the debut of Deme by Gabriella’s latest collection, ‘Summer in the City.’
“We are thrilled to be partnering with Cult Mia for the global launch of our ‘Summer in the City’ collection,” said brand founder Gabriella Demetriades in a press release. “This collaboration allows us to share Deme’s vision of empowering women through fashion with a wider audience, celebrating their confidence and unique journeys on a global scale.”
Designed as a tribute to the journey of the modern woman, ‘Summer in the City’ includes gowns, mini dresses, and jumpsuits for evening wear, along with matching sets in neutral tones for daywear. The collection features textiles like stretch net and Malai jersey, with a colour palette of stone, white, champagne, and butter yellow.
Founded in 2012, Deme by Gabriella is a premium womenswear label known for its boldly feminine aesthetic. In India, the label is available through its direct-to-customer e-commerce store and various multi-brand retailers, including Pernia’s Pop Up Shop, Ogaan, and Myntra.
