With the help of new category releases, international market penetration, and offline expansion, direct-to-consumer sleepwear manufacturer Ammarzo is aiming for a 5X revenue increase to Rs. 40 crore (US $ 4.75 million) by FY ’28, according to the company’s founder, Chahatt Khanna.
To boost its growth, the firm, which is currently debt-free and bootstrapped, intends to raise US $ 500,000 this year.
In addition to entering overseas markets including the UAE, UK, and Southeast Asia this year, the firm is growing into high-margin accessories like sleep masks, pillow mists, and bedding. By early 2026, it plans to launch in premium offline stores.
Founded in 2020 with an emphasis on high-end sleepwear that prioritises comfort and wellbeing, Ammarzo has expanded through a digital-first approach that combines Shopify-powered personalisation, founder-led content, and performance marketing.
Driven by higher repeat business and category upselling, the company hopes to end FY ’26 with a net revenue of Rs. 5 crore (US $ 593,000) and positive cash flow. In FY ’27, it anticipates making Rs. 14 crore (US $ 1.66 million). However, the company did not reveal its income from the prior fiscal year.
In order to enable expansion, Khanna said the company is also looking into joint ventures with wellness companies and investments in backend infrastructure, such as supply chain improvements and warehousing.
