Home-grown D2C denim fashion brand for Gen Z women, Freakins, has raised US $ 4 million in a seed round, led by Matrix Partners India and Blume Ventures.
Freakins was founded by Puneet Sehgal and Shaan Shah, with partner Sachin Shah.
Freakins will use the funds to expand its omnichannel presence, strengthen operations and amplify salience amongst its consumers.
The funds will be strategically deployed to bolster the brand’s supply chain capabilities by forging partnerships with factories specializing in denim, knits, and woven fabrics.
It aims to expand its presence in other geographies, invest in quality talent and launch new SKUs.
The brand has said that it has also raised capital from over 30 angel investors like Revant Bhate (Mosaic Wellness), Navin Agarwal (Sonal Apparels), Chakradhar Gade (Country Delight), Utkrishta Kumar (Meesho), Asish Mohapatra (OfBusiness) and prominent influencers like Aayush Wadhwa, Tarini Shah and Agastya Shah.
Puneet Sehgal shared, “Freakins was launched with the objective of offering denimwear for different body types. Our brand’s unique approach has resonated strongly with the youth nationwide. The funding will facilitate our expansion into new categories, further enhance our manufacturing capabilities and extend our distribution footprint. By owning the end-to-end process, from storefront to design and factories, we maintain exceptional quality control and achieve faster turnaround times, enabling us to adapt to the changing consumer preferences.”
