The global swimwear market is projected to reach US $ 28.84 billion by 2027, growing at an annual rate of 6.38 per cent from its 2022 value of US $ 22.6 billion, according to researchandmarket.com. This growth has sparked the interest of major lingerie brands, which traditionally allocate only a small portion of their business to swimwear.
One notable trend in the swimwear market is the rising popularity of resort wear, also known as ‘bikini apéritivo.’ Resort wear, popularised by luxury brands and their cruise collections, offers higher price points and margins, attracting customers who seek stylish beachwear for leisure activities rather than swimming.
To adapt to changing consumer patterns and attract new distributors, swimwear trade shows are expanding their offerings. This approach aims to create a more immersive and conceptual environment, appealing to a broader range of retailers and ultimately benefiting the entire industry.
Additionally, during the analysis, lingerie comprises 12 per cent of women’s expenditures, while bathing suits account for a mere 1.6 per cent of purchases. Therefore, the industry’s emphasis on the swimwear market stems from the consensus that it is thriving and prosperous.
Notable trends in summer 2024 swimwear showcased at the Curve SS24 show include vibrant prints, animal or floral motifs, and shimmering pieces in gold or silver lurex. Prominent brands like Goldbergh, Melissa Odabash, and Lenny Nemeyer presented their latest collections. Lenny Nemeyer, a Brazilian brand with three decades of history, has become a leading swimwear label, particularly strong in the southern European market.
