Footwear brand Crocs has appointed Kumar Harshit as Commercial Director Retail & Wholesale for its India operations.
In his new position, Harshit will lead Crocs’ retail and wholesale business across the country, taking full responsibility for the profitability of its offline operations.
He will oversee company-operated stores, franchise and partner-led outlets, as well as wholesale distribution, with a focus on driving business expansion, enhancing commercial performance and further strengthening the brand’s presence in the Indian market.
Harshit brings nearly two decades of experience in the fashion and footwear industry. Prior to joining Crocs, he spent close to 17 years with Aditya Birla Lifestyle Brands Limited, where he held several leadership positions across retail, merchandising and sales.
Most recently, he served as Vice President and Product Merchandise Director for Peter England.
Earlier, he was Retail Director for Reebok India, Head of Retail for Van Heusen’s Emerging Markets business, National Sales Head – Key Accounts for Louis Philippe, and Category Head for Louis Philippe.
During his tenure at Aditya Birla Fashion and Retail, Harshit also led Van Heusen’s retail business across the company’s emerging markets portfolio and worked as National Sales Head Key Accounts for Louis Philippe.
He additionally spent nearly nine years leading the sportswear and denim categories for the Louis Philippe brand.
