London-based Coco de Mer, a luxury lingerie brand introduces an appointment-based private luxury shopping experience for its customers, situated in Primrose Hill.
The store in Primrose Hill is an all-in-one destination providing online, wholesale, design, marketing and a private shopping experience.
As described by the luxury brand, the new private shopping experience is as “indulgent as one would expect from Coco de Mer.”
The newly launched addition to the shopping experience will open doors to the latest and unique collection of luxury lingerie, boudoir accessories, and sexual wellness products designed with special considerations for women.
To retain the intimacy of the private shopping experience, the interior of the store is well thought out with dimly lit halls, darker shades of walls, velvet couches and a display of the complete lingerie collection.
CEO and owner of Coco de Mer, Lucy Litwack said, “I could not be more excited to see this next chapter come to life. We closed our boutique to offer a more personal and exclusive experience and so have created a pocket of pleasure in Primrose Hill – a place I adore. Every detail has been considered and designed as meticulously as one would expect of us. I wanted to provide a fittingly tactile experience and a sensory wonderland. I love what we have created and can’t wait for people to experience our new Home of Pleasure.”