Leading Indian lingerie and personal care brand Clovia has established a strategic relationship with 10-minute delivery platform Zepto, which is expected to revolutionise the ease of shopping for intimate clothing. The recently announced partnership intends to deliver Clovia’s wide selection of lingerie, nightwear, shapewear, and activewear straight to customers’ doorsteps in over 18 Indian cities in an incredible 10-minute period.
Customers in major cities like Mumbai, Bengaluru, Delhi-NCR, Chennai, Hyderabad, Lucknow, Pune, Kolkata, and Jaipur, among others, can easily buy Clovia’s products through the Zepto app. This collaboration demonstrates Clovia’s dedication to adopting quick-commerce innovations in order to meet changing customer needs, especially in Tier-1 and Tier-2 cities where there is a growing need for on-the-go buying options.
Soumya Kant, Co-Founder & Chief Growth Officer at Clovia has emphasised the brand’s dedication to innovative customer experiences by enabling the fast delivery service and quick accessibility for the customers.
The first phase of this partnership will include more than 100 of Clovia’s top-selling products, including bras, underwear, shapewear, sleepwear, and sportswear, all of which can be delivered quickly. In the near future, Clovia also intends to greatly increase the range of items available on the Zepto platform, giving consumers even more options.
Devendra Meel, Chief Business Officer at Zepto, expressed his enthusiasm for the partnership and expressed their gratitude while reinforcing their commitment to convenience, quality and empowering women with every delivery.
