Clog London, a mass-premium footwear brand targeting India’s Tier 2 and Tier 3 cities, has raised seed funding from VG Angels, an early-stage angel investor network and members of its investor network. The amount raised was not disclosed.
The fresh capital will support store expansion, inventory enhancement and product portfolio development as the company scales its presence across India. Clog London is targeting a network of more than 100 stores.
Founded in 2018 by Gopal Kishan Rathor, Clog London operates a retail-first omnichannel model, offering footwear for men and women. The brand currently has stores in Jhansi, Gandhidham, Karnal, Noida, Bareilly and Delhi, with additional locations planned.
The company is positioned between global footwear brands and unorganised market players, focusing on style, comfort, quality and affordability for consumers in emerging markets. Its first Exclusive Brand Outlet (EBO) in Jhansi, launched in 2023, helped the company validate its retail model and consumer demand.
Commenting on the investment, Gopal Kishan Rathor, Founder & CEO of Clog London, said: “Clog London was built around a simple belief that consumers in India’s emerging cities deserve footwear that combines style, comfort, quality and affordability. We have spent the last few years building and validating our retail model market by market, and this fundraise will help us accelerate that journey. We are excited to take Clog London to more consumers across India.”
Siraj, Investor at VG Angels, said: “Clog London is addressing an attractive opportunity in India’s footwear market by bringing together design, quality, comfort and accessibility. The company’s retail-first approach, strong product portfolio and early validation of its business model provide a strong foundation for scalable growth. We are excited to support the team as it expands its retail footprint and builds a leading mass-premium footwear brand.”
Vivek Kumar, CEO of Venture Garage, said: “Gopal and the team are rethinking footwear retail with a sharp focus on product, store economics and disciplined expansion.”
