Cava Athleisure, a Bengaluru-based casual wear brand, has set an ambitious target of achieving a monthly recurring revenue of US $ 295,000 in the financial year 2025. Specialising in men’s and women’s apparel, the brand also plans to enter the offline retail space this year.
Having recorded US $ 590,000 in sales during FY ’24, Cava is optimistic about scaling its operations further. To drive this growth, the brand has partnered with platforms like Shopify, Unicommerce, and Myntra. Supported by Spring Marketing Capital, Cava sources its textiles globally and emphasizes sustainability alongside market expansion.
Cava’s founders, Ria and Shreya Mittal, highlighted their focus on building brand recall and expanding market share. Recently, the brand unveiled its latest collection, Grey Area, celebrating the versatility of the color grey. The collection includes leggings, tops, and vests, embodying self-expression and authenticity.
Cava primarily sells through its direct-to-consumer e-commerce store. The brand’s ethos lies in blending individuality with sustainability, appealing to consumers seeking both comfort and conscious fashion.
