Capsule Collections: A timeless concept or marketing gimmick?

by Apparel Resources

22-November-2019  |  10 mins read

Capsule Collection

Who knew ‘capsule’, a word which by definition relays conciseness, would become a coveted notion in the fashion world? Coined by Susie Faux, a boutique owner in London in 1970, the term was popularised by the beloved designer Donna Karan in 1985 who was enamoured by the simplicity and ethical implications of the concept. “The […]

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