Calvin Klein has launched its new debut collection of shapewears, officially entering the shapewear market. The newly launched shapewear line claims to deliver ‘innovative shaping solutions’ with its pieces.
The collection features essential items like thongs, briefs, shorts, bodysuits, leggings, and dresses, all available in four distinct compression levels: Second Skin Smoothing for light shaping, Stay Put Mesh for medium compression, Stay Put Stretch offering firmer support with flexible microfibers, and Secure Sculpt for extra firm compression with targeted support.
Beyond the basics, Calvin Klein is introducing fashion-infused shapewear, incorporating signature branding and delicate lace details. These pieces, such as the Icon Shapewear with its prominent logo and strategically placed compression designed to be worn either as standalone garments or as traditional undergarments.
This expansion into shapewear marks a significant move for Calvin Klein, extending its established underwear expertise into a new and growing market segment.
