UK-based global luxury fashion brand Burberry has announced its partnership with Farfetch, the leading global technology platform that allows people to buy luxury clothes or accessories from more than 700 brands and boutiques. The move is aimed to further strengthen its e-commerce presence in more than 150 countries. However, the financial details of the deal have not been publicized.
The fashion house, popular for its iconic trench coats and chequered scarves, has taken this step after it noted intensified efforts from rivals such as LVMH, Kering to increase its online presence.
After the partnership, Burberry and Farfetch will work closely.
The partnership will launch with “Show to Door”, an immediate around-the-clock London delivery service from Farfetch for 24 hours after Burberry’s February 2018 Show.
“Burberry is thrilled on its partnership with Farfetch,” said Daniel Heaf, SVP Digital Commerce & Digital Marketing at Burberry in a statement issued by the company.
Burberry which is majorly targeting young fashion-conscious consumer terms its association with Farfecth as a natural and significant evolution for it.
On the otherhand, Farfetch is also happy to welcome Burberry as a direct brand partner, informed Giorgio Belloli, Chief Commercial Officer at Farfetch.
“Our partnership with Burberry will provide access to the greatest selection of its products to Farfetch customers across the globe,” added Belloli.
