Ted Baker, the British luxury clothing retailer, has witnessed its second quarter group sales rise by 50 per cent.

The impressive jump happened after the retailer scaled back on the aggressive promotional activity of 2020.

Additionally, the clothing retailer’s retail revenues rose by 30 per cent in the quarter that ended 14 August 2021. However, when compared to the second quarter of 2019, it was a fall of 30 per cent.

The retailer has attributed the good Q2 numbers to the strong performance at its stores in the US and UK shopping centres as well as in its US concessions.

Notably, Ted Baker’s sales made through bricks-and-mortar stores more than doubled when compared with the same period last year. However, when compared to Q2 2019, the fall was 45 per cent.

E-commerce sales slumped by 25 per cent year-over-year and accounted for 39 per cent of retailer’s overall retail sales.

Compared to the same period of 2019, Ted Baker saw its e-commerce sales surge by 17 per cent.

Ted Baker has said that the footfall continues to be below prior levels and is stronger in out-of-town and regional locations, where the retailer runs smaller stores.

The London-based clothing retailer generated £617.4 million in 2019.