Gymshark’s Director and former Chairman Paul Richardson has, reportedly, bought a majority share in the streetwear brand Hera London.
Paul will now be the Executive Chairman at Hera London, which has said that it aims to grow into a £100 million fashion brand in next 3 to 5 years.
Amongst Paul’s new responsibilities, include overseeing company strategy and creating significant growth in addition to enhancing brand equity.
An elated Paul said that he is looking forward to work closely with the new team and will be committed to helping Hera London become a leading streetwear brand in this competitive sector.
Launched in 2015, Hera London is known for skinny jeans, oversized sweatshirts and loungewear and has a turnover of £4 million. Notably, it designs and develops its products in the UK, and manufactures in the Far East and Europe.
Hera London will continue to operate from its headquarters in Cheltenham.
