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Brands are investing in good window displays to increase the number of walk-ins

The human attention-span is eight seconds. However, according to David Landart, Director, Carlin Group (France), a shopper gives you just three seconds to entice and compel him to enter the store. Due to the growing visual stimuli, window dressing is not anymore a space-filling requirement, but has become a direct influencer for the sales of the store.

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