Contemporary lingerie brand Bluebella has unveiled a playful collaboration with British designer Ashley Williams inspired by a shared vision of empowering women and celebrating individuality.
A variety of nightwear, knickers and accessories are available in the Bluebella x Ashley Williams line. These items are inspired by Williams’ distinctive aesthetic, which combines edginess with elegance with vivid designs and whimsical cuts.
Williams’ iconic cat pattern, which lends nostalgic and whimsical vibes to the line of bras, briefs and nightwear, and a vivid tattoo print that harkens back to the 1990s are the two prints featured in the collection.
Each style in the line, which is a part of the lingerie company’s Eco collection, has more than 50 per cent recycled materials. Each item is additionally supplied in packaging made entirely of recycled materials.
Commenting on the collaboration, Emily Bendell, chief executive and founder of Bluebella, said in a statement, “I have always loved the spirit of Ashley’s work, as well as her energy and subversiveness with such uniquely British humour in it.”
