Personal finance social network WalletHub claims that J.C. Penney, Macy’s, Rite Aid, Meijer and Sears rank as the best retailers for Black Friday deals. Its survey of 5,525 deals from the 2014 Black Friday ad scans of 21 of the biggest US retailers shows that Penney has the highest overall discount rate at 65 per cent, while Big Lots, at 24 per cent, and Costco, at 21 per cent, have the lowest. The overall average discount for Black Friday is 39 per cent.