The Bear House, a direct-to-consumer (D2C) menswear brand, has experienced exceptional growth in the Indian market by providing affordable European fashion choices.
The brand’s revenue has skyrocketed from Rs. 10 crores in FY 2021 to Rs. 26 crores in FY 2022 and an impressive Rs. 91 crores in FY 2023, achieving a three-digit growth rate over the three-year period and has attained a remarkable CAGR of 180 per cent
The brand’s annual recurring revenue (ARR) currently stands at Rs. 150 crore, and it aims to reach Rs. 500 crore by 2027. Notably, The Bear House has managed to remain profitable since its inception as a bootstrapped company.
The Bear House attributes its success to its core values of diversity, inclusivity, and empowering men to express their personal style. Within the D2C menswear sector, the brand has established itself as a frontrunner by offering individualistic garments that cater to the middle-income group’s purchasing power.
With an extensive range of 7,800 stock-keeping units (SKUs), The Bear House has quickly gained traction and receives a monthly order volume of over 1.5 lakh from customers across India, boasting an impressive repeat rate of 36 per cent.
According to Harsh Somaiya, co-founder, of The Bear House, “We recognised that the menswear smart casuals’ space was largely unexplored in India. Available styles were either too expensive, lacked variety at affordable price points, and were mostly offered by international labels. We believe men’s fashion should be given the same importance as women’s fashion, providing a diverse range of styles and designs.
With The Bear House, our goal was to create an Indian brand at par with international standards which creates garments that help men discover their personal style and dress with confidence. Our customers have been our biggest supporters, and their overwhelming demand has driven us to scale up production and consider future expansions into retail stores.”
Tanvi Somaiya, Co-founder at The Bear House, further highlighted the brand’s commitment to redefining menswear in India by providing a wide range of choices and empowering customers to create their own sense of style. She stated, “Our aim is to make style accessible and a daily reality for this customer base. We want to empower them with a wide range of choices and the opportunity to create their own sense of style and outfits. We are committed to elevating tastes and leveraging modern solutions in the menswear space, all the while maintaining an affordable price point.”
