BCBG, owned by Marquee Brands since 2017, has ventured into major partnerships with G-III Apparel Group and Group JS International. G-III Apparel Group, identified for brands such as DKNY and Donna Karan, will be the key partner for BCBG and BCBG Generation in the United States and Canada. This partnership will concentrate on women’s apparel and swimwear, comprising dresses, ready-to-wear separates, and sportswear collections.
in the meantime, JS International, which holds licenses for Halston and Kay Unger, will manage the production of BCBGMaxAzria’s collections, highlighting ready-to-wear and occasion wear. Rachel Terrace, Chief Brand Officer of Marquee Brands, shared excitement about these partnerships, noting their potential to promote BCBG’s collections with ingenuity and sophistication.
“These collaborations mark a key moment for BCBG, supporting their vision to celebrate vibrant women through innovative fashion standards. The collaboration with G-III Apparel Group, leveraging their strong knowledge and infrastructure, along with JS International’s expertise in occasion wear, will considerably broaden and Improve our product offerings. These partnerships with these industry leaders highlight BCBG’s devotion to setting novel fashion standards and celebrating confident, elegant women.”
Marquee Brands, founded in 2014, is a brand management firm and licensor managing a varied portfolio stretching home, fashion, and active sectors. Its brand roster comprises Martha Stewart, Emeril Lagasse, Sur La Table, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, America’s Test Kitchen, BCBG, Ben Sherman, Bruno Magli, A Pea in The Pod, Body Glove and Dakine.
