Bata India launches latest campaign, “Stronger Inside” to unveil the latest Power Energy Collection, designed in Canada and backed by global technology. The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25 per cent more energy rebound.
Deepika Deepti, Head of Marketing at Bata India, said, “Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”
Bata India’s expansive retail network consists of 2,150+ stores (Company Owned, Franchise and Store in store point of sales). Augmented by thousands of Multi Brand Outlets and a robust omni-channel presence across D2C and marketplaces, Bata India sells close to 50 million pairs annually.