Bata India is gearing up for substantial growth by prioritising its top brands in the upcoming fiscal year. Under the leadership of MD & CEO Gunjan Shah, the company aims to enhance its retail footprint and drive sales growth through strategic initiatives.
During a recent shareholder meeting, Gunjan Shah highlighted Bata India’s plans to expand the availability of its popular Floatz brand in more stores with new collections. The company also plans to build on the success of its Power apparel line to meet the growing demand for innovative and sustainable products.
“Our strategy focuses on prioritising our top six brands alongside Bata Core,” said Gunjan Shah. This approach aims to ensure sustainable growth and build on the achievements of the previous year with a focus on top brands reflecting its commitment to enhancing market presence and delivering value to stakeholders.
Having exceeded 500 franchise outlets, Bata India now operates 1,860 retail stores across India. The company continues to renovate stores and expand through franchises, focusing on strong brand recognition and increasing consumer interest.
The footwear industry in India has shown resilience post-pandemic, benefiting from rising disposable incomes and a shift towards branded and comfortable footwear. Bata India is optimistic about market revival and is well-positioned to capitalise on evolving consumer preferences and digital advancements.
