Daraz Bangladesh sold products worth Taka 320 crore through its flagship campaign that started on 11th November, as part of its parent company Alibaba Group’s, 11.11 global shopping festival, which reportedly generated gross merchandise value (GMV) to the tune of US $ 84.54 billion this year.
This is as per media reports, which claimed such a sale has strengthened Daraz’s position in the e-commerce market of Bangladesh.
In 2018, during the campaign, sales through Daraz stood at Taka 45 crore, which was subsequent to it being taken over by Alibaba.
Reports further added, this year, 60.43 lakh app users participated in the 11-day campaign with 10.10 lakh of them having made purchases, indicating growth of 20 per cent and 26 per cent respectively.
