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Back-to-School 2018: Retail Scenario, Fashion Trends & Consumer Spending

by Anjori Grover Vasesi

03-September-2018  |  12 mins read

With Back-to-School spending expected to touch $82.8 billion, households are planning to spend more than double in-store as compared to online. A analysis into what retailers should consider while planning their assortments, how to tap onto the Gen Z market, where consumers are planning to shop, what items they are planning to buy, and how digital will affect their final decision making...

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