In order to provide a tech-driven shopping experience, Reliance Retail’s fashion and lifestyle brand Azorte has launched a store in Lucknow’s Lulu Mall and made its brick-and-mortar debut in Uttar Pradesh.
According to Hari Krishnan, Azorte’s general manager and head of visual merchandising, the store features curated collections for women, men, kids, and accessories, with immersive storytelling displays and digital-first experiences designed to inspire.
Sameer Verma, general manager of Lulu Mall Lucknow, expressed excitement about Azorte’s debut in Uttar Pradesh. He highlighted that Azorte’s presence reinforces the mall’s commitment to providing customers with trend-forward fashion and lifestyle options, all conveniently available under one roof, as reported by India Retailing.
In 2022, Reliance Retail introduced Azorte, and the company opened its first physical location in Bengaluru. Azorte currently operates around 40 physical stores and retail locations on Reliance’s multi-brand online marketplace, Ajio.
